What is ethnology in research?

What is ethnology in research?

Ethnology is the comparative study of two or more cultures. Ethnology utilizes the data taken from ethnographic research and applies it to a single cross cultural topic. ... Anthropologists who focus on one culture are often called ethnographers while those who focus on several cultures are often called ethnologists.

Why do we need ethnography?

One of the main advantages associated with ethnographic research is that ethnography can help identify and analyse unexpected issues. When conducting other types of studies, which are not based on in-situ observation or interaction, it can very easy to miss unexpected issues.

What can we learn from ethnography?

Ethnography is the description of cultures and the groups of people who live within them. It can be useful in personal adaptation, personal success, and to better understand other cultures.

How do you do ethnography?

How to Do Ethnography Research

  1. Identify Research Question. Determine what problem you are seeking to better understand. ...
  2. Determine Location(s) for Research. ...
  3. Formulate Presentation Method. ...
  4. Acquire Permissions and Access. ...
  5. Observe and Participate. ...
  6. Interview. ...
  7. Collect Archival Data. ...
  8. Code and Analyze Data.

Is ethnography qualitative?

Ethnography is a type of qualitative research that gathers observations, interviews and documentary data to produce detailed and comprehensive accounts of different social phenomena. ... This Guide is aimed for those interested in understanding ethnography to develop their evaluative skills when reading such work.

What is the difference between ethnography and qualitative research?

Ethnographic research shares these qualitative traits, but ethnographers more specifically seek understanding of what participants do to create the culture in which they live, and how the culture develops over time.

What is photo ethnography?

Photoethnography—the use of still photography as a means of gathering and presenting ethnographic information and insight—has always been a feature of many anthropologists' fieldwork, although to a greater or lesser degree.

Is ethnography primary or secondary?

It may be tempting to think of ethnography depends exclusively on primary sources and methods. That is not the case, however, as ethnographers usually use a variety of secondary sources, both print and electronic ones, in their work. Using secondary sources allows you to add texture to your work.

What is the main objective of ethnography?

Ethnography is a study through direct observation of users in their natural environment rather than in a lab. The objective of this type of research is to gain insights into how users interact with things in their natural environment.

What is the source of ethnographic knowledge?

Ethnographic sources today are written descriptions and analyses of the complexity of a culture. They address how various cultural institutions and practices intersect. These observances are often recorded after the researcher has lived and studied in that culture for an extended period of time.

How do you do an ethnographic interview?

  1. Interview where the interaction happens.
  2. Avoid a fixed set of questions (refer to Contextual Inquiry Guides at bottom of page for guiding questions)
  3. Focus on goals first, tasks second.
  4. Avoid making the user a designer.
  5. Avoid discussions of technology.
  6. Encourage storytelling.
  7. Ask for a show and tell.
  8. Avoid leading questions.

What is a ethnographic interview?

An ethnographic interview is an informal interview that takes place in a naturalistic setting and is often the result of participant observation. ... In the context of these field studies, ethnographic interviews help researchers seize opportunities to learn more about a particular practice.

What are ethnographic questions?

The Right Questions: Ethnographic Questions. Ethnographic interviews employ descriptive and structural questions. Descriptive questions are broad and general and allow people to describe their experiences, their daily activities, and objects and people in their lives.

What is a key informant interview?

Key informant interviews are qualitative in-depth interviews with people who know what is going on in the community. The purpose of key informant interviews is to collect information from a wide range of people—including community leaders, professionals, or residents—who have first hand knowledge about the community.

What are the 3 types of interviews?

Let us start with the different types of interviews. There are three types of interviews: unstructured, semistructured, and structured.

What are key informants?

Within the context of survey research, key informant refers to the person with whom an interview about a particular organization, social program, problem, or interest group is conducted. ... Key informant interviews are most commonly conducted face-to-face and can include closed- and open-ended questions.

How do you identify key informants?

A way to identify appropriate key-informants is to ask either local community leaders or government officials with whom you meet during your initial introduction to the community, about people living in the area who may be good sources of information.

What are the two types of interview?

There are two primary types of interviews used by companies: screening interviews, and selection interviews. Every company's hiring process is different. Some companies may require only two interviews while others may require three or more.

How do you conduct a key informant interview?

  1. Formulate study questions. These relate to specific concerns of the study. ...
  2. Prepare a short interview guide. ...
  3. Select key informants. ...
  4. Conduct interviews. ...
  5. Take adequate notes. ...
  6. Analyze interview data. ...
  7. Check for reliability and validity.

How do you interpret a key informant interview?

Once you've analyzed your data, you'll have an idea of what your informants collectively think about the community problem your interviews addressed.


What are some assumptions about interviewing?

Interview bias is when an interviewer makes assumptions about the candidate that may not be accurate....Here are some examples:

  • National origin. ...
  • Age. ...
  • Marital status. ...
  • Religion. ...
  • Disabilities. ...
  • Criminal record. ...
  • Personal questions.

What are indepth interviews?

In-depth interviewing is a qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.

What is FGD and Kii?

Abbreviations FGD: Focus group discussion; KII: Key informant interview.