What are the 10 marketing theories?

Table of Contents:

1. What are the 10 marketing theories?
2. What is a marketing theory?
3. What are marketing practices?
4. What are the six steps in the marketing research process?
5. What are the 5 steps in the marketing research process?
6. How is marketing research done?
7. What is the best type of marketing research?
8. How important is marketing research?
9. How do you do marketing?
10. What is the best selling approach?
11. What is the difference between marketing strategy and sales strategy?
12. How do marketers attract customers?
13. How do startups get customers?
14. How do you find first 100 customers?
15. How can I make my business stand out?
16. How do I sell my startup products?

What are the 10 marketing theories?

Here are ten marketing theories worth brushing up on to help make your content even more effective.

• Maslow's Hierarchy of Needs. ...
• Consistency Theory. ...
• Elaboration Likelihood Model. ...
• The Extended Self. ...
• Flow (or Optimal Psychological Experience) ...
• Network Theory. ...
• Planned Behavior. ...
• Institutional Theory.

What is a marketing theory?

A basic marketing theory states that to maximize sales, a company must position its products or services in the marketplace in such a way that consumers believe they need a particular product for service or that a product or service they need has a particular benefit.

What are marketing practices?

Introduction. Marketing is the art of making prospective consumers and customers to be interested in your goods and or services (Kotler, 2006). The definition above implies that marketing includes doing research, promotion, advertisement and distribution of the services and goods for sale.

What are the six steps in the marketing research process?

The marketing research process involves six steps: 1: problem definition, 2: development of an approach to the problem, 3: research design formulation, 4: data collection, 5: data preparation and analysis, and 6: report preparation and presentation.

What are the 5 steps in the marketing research process?

The 5 Step Marketing Research Process

• Define the Problem or Opportunity. The most important part of the marketing research process is defining the problem. ...
• Develop Your Marketing Research Plan. ...
• Collect Relevant Data and Information. ...
• Analyze Data and Report Findings. ...
• Put Your Research into Action.

How is marketing research done?

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. ... It can be done through surveys, product testing, and focus groups. Test subjects are usually compensated with product samples and/or paid a small stipend for their time.

What is the best type of marketing research?

10 market research methods

• Interviews. Great for: expert advice. ...
• Surveys. Great for: understanding brand awareness, satisfaction and loyalty analysis, pricing research, and market segmentation. ...
• Questionnaires. ...
• Focus groups. ...
• User groups. ...
• Test markets.

How important is marketing research?

Market research can identify how customers and potential customers might view your business and identify gaps in customer expectations. This is powerful information to have when completing your marketing strategy. Having good market intelligence helps to minimise risks when making key business decisions.

How do you do marketing?

8 steps to marketing your business

1. Conduct market research.
2. Profile your target markets.
3. Identify your unique selling proposition.
4. Develop your business brand.
5. Choose your marketing avenues.
6. Set your goals and budget.
7. Nurture your loyal customers.
8. Monitor and review.

What is the best selling approach?

4 effective sales approaches to incorporate into your sales...

1. Premium sales approach. Everyone appreciates a free gift. ...
2. Product sales approach. Making an important buying decision can be exciting. ...
3. Network sales approach. Whether it's B2B or B2C sales, building a list of prospects and developing relationships with them are crucial to the process. ...
4. Prescriptive sales approach.

What is the difference between marketing strategy and sales strategy?

A marketing strategy is how you will reach your target audience, while a sales strategy is how you will convert them to customers. A marketing strategy sets the direction for how you will find and engage with prospective customers so you can promote your core message and build interest in the brand.

How do marketers attract customers?

Here are 5 easy ways to attract more customers:

• Attract New Customers Using Social Media. Optimizing your social media accounts takes very little time to do and can significantly increase your reach. ...
• Improve Website SEO. ...
• Engage with Loyal Customers. ...
• Collaborate with Local Business Partners. ...
• Social Media Giveaways.

How do startups get customers?

Let's Review

1. Contact your existing network (and ask them for introductions)
2. Start a blog.
3. Cold calling/emailing.
4. At beta stage, give your product for free.
5. Offer a freemium or free trial.
6. Experiment with PPC.
7. Post in relevant online communities and forums.
8. Create awareness via social proof.

How do you find first 100 customers?

21 ways to get your first 100 customers

1. Treat them like royalty. ...
2. Start out free, then go paid. ...
3. Start out paid, then go free. ...
4. Always fish for referrals. ...
5. Annoy your friends and family. ...
6. Exhaust your existing networks. ...
7. Expand your existing networks. ...
8. Form alliances.

How can I make my business stand out?

How to Stand Out From Your Competition

1. Deliver extraordinary service. ...
2. Address customer pain points. ...
3. Do business differently than your competitors. ...
4. Focus on a narrow niche. ...
5. Create a powerful offer or guarantee. ...
6. Create a memorable culture. ...
7. Create a cause marketing effort. ...
8. Become a social business.

How do I sell my startup products?

7 — Ways Of Selling Your Startup Product

1. Complex Sales.
2. Personal Selling.
3. Distribution Sales.
4. Marketing & Advertising Sales.
5. Viral Marketing Sales.
6. Selling To Non Customers.
7. Influencer Sales.